Whole Foods Market target consumers are younger people between the ages of 18 and 39 who live a very healthy lifestyle and are concerned with eating all natural and organic foods. They desire food that is unique and interesting and look for an all-around exciting experience when they shop for food. The target consumer is more interested in natural supermarkets than regular grocery stores. They have a strong connection with the environment, are college graduates, live in urban areas, and are fairly wealthy (Whole Foods Demographic Analysis, 2011).

Whole Foods Market target consumers have a very positive attitude towards the Whole Foods brand and believe that it is worth sacrificing spending more money to get the healthy foods and quality they desire. The target audience is interested in purchasing specialty and gourmet food items at natural supermarkets rather than regular grocery stores. They think more broadly about their shopping experience and shop at Whole Foods Markets because it offers the healthy, organic choices and unique experience they crave.  Whole Foods target consumers shop at a Whole Foods store between 1-3 times a month (Consumer Insights, 2011).

Whole Foods Markets target consumers consume information about the brand through different social media channels such as Twitter and Facebook. The brand has around 1.8 million followers on Twitter and 280,000 people who “like” their Facebook page. Target consumers also get information about the brand’s products, recipes, health tips, and nutritional information through the Whole Foods Market website and blog (Whole Foods Market, 2010).

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